Thinkcage

Hi. I'm Jason Zimdars a web designer in Oklahoma City, OK and this is my website.

Archive for the ‘Design’ Category

Speaking event in October

Tuesday, September 16th, 2008

I am pleased to announce that I will be speaking at Tulsa TechFest 2008 on October 10th. Here’s the description of the session, Javascript Libraries for Designers:

Javascript and AJAX-style effects are everywhere on the web, but thanks to a new batch of easy-to-use libraries, sophisticated animation effects can be used by designers with no programming or Flash needed. Tailored to the accomplished designer with limited programming skills, this session intends to practically show how to tap into the power of “write less, do more” Javascript libraries. This is a practical, how-to session that will benefit a wide-range of designers.

It’s something I’ve wanted to present for awhile now. Many designers have jumped into XHTML and CSS but think that they need to be a “programmer” to use JavaScript. Many of these libraries are very accessible and even geared toward designers who lack programming skills. The session will focus on showing designers how easy it is to incorporate sophisticated visual effects into their website designs.

I’ve not previously attended Tulsa TechFest but I’m looking forward to the event. Hope to see some of you there.

Tulsa TechFest banner

Beautiful Online Shopping

Saturday, August 2nd, 2008

Just spotted ShoeGuru, an online shoe store that has one of the nicest interfaces I have seen for shopping online. The site features a beautiful, subtle backdrop for really nice images of the products. The list view has only the essential information: the image of the shoe, the price, and the name of the model. The display isn’t burdened with categories, item numbers, reviews, ratings, “digg this”, and all of the other things that typically compete for your shopping attention.

The individual product detail page is even better showing a large photo of the shoe. The description, pricing and cart tools fade into the background, though still readable, making the shoe image really stand out.

Sure, this solution might not work for a company with significantly more or diverse products. But it is a great solution for what it is and a compelling offering of a great looking line of shoes.

Oklahoma City NBA Logo Update

Thursday, July 31st, 2008

As I wrote previously, ESPN page 2 writer, Paul Lukas, recently proposed a contest to design the uniforms for Oklahoma City’s yet unnamed NBA basketball franchise. I immedially whipped up a concept based on a little spoof piece I had done a few days earlier. The results were posted to ESPN.com today along with a nice mention of my entry. You can see it and the full list here in Lukas’s column:

Meet the Oklahoma City uni finalists

Beautiful creature design

Tuesday, July 29th, 2008

I have two kids under 11 years old, so it is a given that I see more than my fair share of movies geared toward children. And really, as a designer there is a lot to enjoy in many of these films even for adults—especially if you love design, art or animation. What is more, there has been a sort of mini-Renaissance in this genre of kids movies. Many of these movies come from books such as the Harry Potter films, Lemony Snicket’s A Series of Unfortunate Events, and Bridge to Terabithia. They have a lot in common thematically (modern fantasy), feature tween-age protagonists, and share a similar visual aesthetic. And they also happen to be pretty entertaining.

When I was a kid there were tons of great movies in a similar vein such as Flight of the Navigator, The Dark Crystal, Labyrinth, and The Neverending Story to name a few. These were imaginative stories not driven by pre-existing material or toy sales that really inspired me as a child. The newer movies seem to be a spiritual continuation of this greatness, albeit with much improved special effects.

With that said, it came as no surprise to me that The Spiderwick Chronicles was another enjoyable romp through a childhood fantasy. What did comes as a surprise was a bit of creature design that really blew me away. The scene featuring the fairy sprites was just a few seconds of the film but I wished it had lasted much longer. Sprites in the movie were depicted as small creatures that moved much like insects but were anatomically like plants such that they could easily remain unseen in a bed of flowers. They were colorful, imaginative, and sort of floated lithely on the air. Despite this they were designed in such a way as to feel very plausible (at least as plausible as fairies can feel) in a design that naturally follows the rules of our world, if only with a small injection of magic—far more believable than the other creatures in the film (though they were largely charming). I loved that this part of the movie was completely under-developed, in fact the sprites did not speak at all. They were left mysterious and with the audience wanting more.

Still, it was the design that really got my attention. As designers we are often asked to design as system or within a system. Even the most simple of visual communication interacts with a system of visual cues that recall language or other bits of many means of communication. So it is exciting to see this in other forms of design and creativity. I always have admired excellent design of life forms that either align with life on Earth or completely made-up worlds. I think Jim Hensen’s worlds such as in Labyrinth or The Dark Crystal are great examples. In fact, most of Hensen’s work shares a base aesthetic. But I’m equally turned-off when it is done poorly. For example, the bad guys in Peter Jackson’s Lord of the Rings films were very unappealing to me. They were, for the most, part too slimy, too detailed, and lacking any of the appealing design that nature provides. Even the ugliest creatures on earth have a sense of proportion and elegance that the LoTR crew never captured. Maybe that was the point of the design—that they appeared to be alien to nature— but that disagrees with the source material, and me. I like even my bad guys to be beautiful, like the demon character in Legend (pictured, though this is a much later action figure version. I could not find a decent still from the movie); still one of my favorites.

If you’ve missed Spiderwick or any of the movies mentioned, here they all come highly-recommended, at least from me. And there are more. What are your favorite movies in this vein?

Vintage Christmas Cards

Saturday, July 26th, 2008

I found these great vintage Christmas cards in some things my dad sent me when he moved out of his house in Wisconsin.

They are in a neat decorative box, complete with envelopes. The set features a few different designs of wintry scenes in a watercolor style complete with a shiny gold stripe at the bottom. The message inside wishes the recipient an “old fashioned Merry Christmas…”. I think it’s cool that these were meant to look old fashioned years ago when they were made.

I’m going to try to convince Holly to let us sent some of these out next Christmas — I think they’re wonderful.

Mix Turtle

Monday, July 21st, 2008

MixTurtle screenshot

I love the look going on over at Mix Turtle. A neat logotype is really taken up a notch by the clever illustration of one tough looking turtle.

The service seems to be bombarded with traffic right now, but I’m anxious to give it a try.