Thinkcage

I’ve been a Blockbuster Online subscriber since the early days of the service. It hasn’t been perfect but does offer a good value and decent selection. The recently added in-store exchange was a nice touch, adding a lot of new value without raising prices. That’s almost unheard of these days.

For those of you unaware, Blockbuster has a variety of plans that offer x number of movies out at a time for one monthly fee. Much like Netflix, you choose movies using web app, creating a queue of movies you’d like to see. They ship you 2 or 3, you watch them and mail them back and they ship you more. About a year ago they added the ability to return the movies in one of their retail store AND take an equal number of movies home with you right then. Not only did this save time in mailing the movies back, but it also did not count against your online plan so you still got your 3 movies in the mail a couple of days later. Free movie rentals. Awesome!

A few days ago as I browsed my queue, a lightbox-style modal dialog popped up in my browser. It seems the online system was now more tightly integrated with the retail stores which noticed that I had already rented a movie that was in my queue and offered to automatically remove it. Nice touch. It’s nice to see a web app with such a helpful feature.

This entry was posted on Sunday, November 18th, 2007 at 3:53 pm and is filed under Interesting, Movies, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.