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Netflix Takes Over Wal-Mart DVD Rentals

According to this article, Wal*Mart has given up the fight against Netflix for their online DVD rental business. I have to give credit to Wal*Mart here for not taking the typical bully role *cough* Microsoft *cough* and simply squashing Netflix with their nearly limitless resources.

Clearly, Wal*Mart cares much more about profit and value than pride.

As a Blockbuster online subscriber I will be watching this battle closely.

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